Monday, June 15, 2009

ARTISTRY™ Skin Care & Cosmetics BY AQEEB

ARTISTRY™ is one of the world's Top Five largest-selling prestige brands of facial skin care and colour cosmetics. It was independently classified by Euromonitor as a prestige brand based on high-quality formulas, elegant packaging, and technologically advanced product innovation. Also included in the Top Five are Lancôme, Estée Lauder, Clinique and Chanel.

ARTISTRY™ is the only direct-selling brand classified in the prestige brand category and it generates about $1 billion in annual retail sales worldwide. They oversee the development of products from start to finish as they are the ones who develop the product formulations, manufacture and package them, thereby ensuring quality. What I like about them is that all their products are dermatologically and allergy tested. They have a high tech approach used in testing for skin irritation and product performance wherein they really measure minute changes in skin temperature.

The ARTISTRY™ brand has several lines which include:

Artistry Essentials, a comprehensive product line for all skin types providing optimal skin health with maximum ease of use. This is for the practical side of a woman whose beauty routine is quick and efficient. I belong to this category of women because I really prefer low maintenance, fuss-free routines. I've seen Artistry Essentials ads in Oprah Magazines.

Artistry Time Defiance, which renews skin and restores it to ageless beauty. Their products preserve and restore the appearance of youthful skin and prevent the visible signs of aging. This is for the woman determined to seize control of every aspect of her being.

Artistry Pure White, which provides holistic solutions for skin whitening and brightening. Their products work to prevent, treat and protect against discolouration. This is for those who want fairer skin, like some Filipinos who are conscious of their skin tone, with us being a race of darker skin.

Artistry Colour, which are cosmetics that embrace and enhance your own natural beauty.

Artistry Creme L/X, wherein you can experience the benefits of rejuvinated skin, one that acts up to 15 years younger. It re-energizes skin for optimum performance and a revitalized appearance. This is for the woman who expects and demands the absolute best.

ARTISTRY™ Pure White Line Revision Launch BY AQEEBJAVED

I was at the ARTISTRY™ Pure White Line Revision Launch last night. The launch started at 6 p.m. at the Amway Brand Experience Center in Makati. As I entered the reception area, a sea of white greeted me as the invitation stated to come in your best white attire.

The event talked about the role of melanin in the skin. I'm not going to bore you with the educational details but basically, it explains how melanin is not an enemy because it actually helps diminish the damage caused by harmful rays of the sun and detoxifies the activated oxygen produced during exposure. But excess melanin produces dark spots in the skin so what we need is a balance of melanin levels, lest our skin gets easily damaged. Whitening products help achieve and maintain that balance.

Whitening is one of the most complex, technology oriented products in the skin care industry. Many brands are competing to provide advanced technology in their whitening products to appeal to customers. This is because most Asian women have longed for a whiter and lighter complexion, resulting in a strong demand for whitening products.

Pure White is more effective and more beautiful than ever before! The key technology incorporated into the new Pure White formulations has been carefully designed to provide natural white beauty achieved through a holistic, balanced approach to whitening - a revolutionary ARTISTRY™ approach that is patent-pending. The whitening regimen is holistic because all products work synergistically to prevent, treat and protect the skin from skin discolouration. As you use new Pure White to reduce the melanin within the skin, the products will prevent and protect your skin from the formulation of excess melanin. Balance will be restored within the skin.

The New Pure White will satisfy customers' expectations and will prove to be competitive in the market because of its overall improvement. The SPF factor of the Pure White Moisturizer has also increased from SPF15 to SPF20. The packaging has also improved, and now comes in subtle curves, with a pearl-like, glowing finish.

At first I thought that the prices were a bit expensive. The Pure White Cleanser costs P1,760, the Toner, Moisturizer, and Night Creme costs P2,240 each and the Pure White Essence costs P2,690. But when they showed the price comparison among the 5 top skin care brands which also includes Estee Lauder, Lancome, Clinique and Chanel, it was ARTISTRY™ that has the most affordable prices. The Pure White Essence priced at P2,690 was far cheaper compared to its similar product by Lancome which is priced at about P4,500 and Estee Lauder's which is priced at about P5,350. And yet, when comparing the formulations and the ingredients inlcuded in each product, ARTISTRY™ had more to offer than the rest of the 4 brands.

By the way, all products of Artistry has a 90 day money-back guarantee. I guess that's how certain and confident they are in their products' quality.